Gold marks the report’s illustrative improvement scenario. It is not a promised score, measured future result or revenue forecast. A new screening is needed to measure progress.
Several online gaps may be costing attention and trust
PDM 360° BUSINESS VISIBILITY REPORT / SEP 1, 2026
Example Home Services
Home services · Local or service area
EXECUTIVE READOUT
Decision-ready baseline · 85% assessedWhat you need to know first.
A fast view of current public visibility, evidence coverage, and the first practical move.
The basics are in place, with room to improve. It measures search results and public listings.
Illustrative: make the request-a-quote action more visible.
Place a clear Request a quote link beside your service description. Check that it opens the intended contact form.
Your next priorities
Start with these public findings. Their business implications are interpretations, not measured lost leads or revenue.
Make requesting a quote easier
- What we found
- Illustrative finding: the homepage does not show a prominent request-a-quote action.
- Why it matters · interpretation
- An unclear next step can make it harder for an interested visitor to contact or buy from you.
- First action
- Place a clear Request a quote link beside your service description. Check that it opens the intended contact form.
Explain where you work
- What we found
- Illustrative finding: the homepage describes the service but does not explain the towns covered.
- Why it matters · interpretation
- Unclear services or service-area information can leave buyers unsure whether you can help them.
- First action
- List the towns or area you actually serve. Ask the owner to confirm that the wording is accurate.
Add verifiable proof
- What we found
- Illustrative finding: the reviewed page has no linked credentials or approved examples of completed work.
- Why it matters · interpretation
- Missing supporting proof can leave buyers with questions before they make contact.
- First action
- Link applicable credentials or an approved example of your work. Use only claims and client materials you can substantiate.
Do it yourself, assign it to your team, or ask PDM to scope the help you need. An inquiry is not automatically a qualified lead or a sale.
YOUR VISIBILITY, AREA BY AREA
How scoring works See where to focus next.
Five customer questions. One clear next move.
Select an area to explore
Each area is worth 20 points. Unverified evidence is not a failure.
THE CUSTOMER PERSPECTIVE
Earn trust
Reviews, credentials and evidence of your work reduce uncertainty before someone makes contact.
Needs attentionYOUR NEXT MOVE
Add verifiable proof
Link applicable credentials or an approved example of your work. Use only claims and client materials you can substantiate.
What supports this score
1 observed check
Example: supporting proof missing
View all evidence →Illustrative finding: the reviewed page has no linked credentials or approved examples of completed work.
85%Evidence coverage
36Checks reviewed
5Pages & listings reached
A snapshot of public evidence, not a forecast of leads or sales.
360° GEOGRAPHIC CONTEXT
INTERACTIVE 3-D GEOGRAPHYSee the context around the area you serve.
Explore Example Home Services’s location, planning radius and available geographic data. This context sits beside the Visibility Score; it does not measure search rankings, customer demand or leads. Streets, terrain and buildings depend on the map provider’s coverage.
Loading geographic context…
Selected radiusCensus county boundaries
SELECTED CENTERNo service center selected
AREA MODELChoose a centerAwaiting selection
CENSUS COUNTY CONTEXTLoad after selectingCensus geography
YOUR STATED GOALMore relevant inquiriesQuote requests
Data sources and limits
Streets and 3D building geometry come from OpenFreeMap and OpenStreetMap; building heights vary. Terrain is a visual Mapterhorn layer. Saved reports may show their recorded boundary first. County polygons are fetched live from U.S. Census Bureau TIGERweb after you choose an area. Provider data updates on its own schedule.
The highlighted circle is owner-selected straight-line geography. It does not measure search rank, drive time, customers, competitors, population, or sales potential. Census demographic and industry statistics require a separately configured Census API key and are not estimated here.
CONTEXTUAL DECISION MODEL
How an unfamiliar buyer decides.
Home and field services · Service business · Fast local comparison
PRIMARY OUTCOMEQuote requestsMore relevant inquiries
Discover
13/20Do you appear where nearby buyers look?
Understand
10/20Can a homeowners buyer identify the offer and fit in seconds?
Trust
4/20Is there enough proof to feel safe choosing you?
Act
8/20Is quote requests obvious and low-friction?
Maps and local search
Puts the business in front of nearby people with immediate intent.
Verify with Google Business Profile interactions and call trackingReviews and local referrals
Visible customer proof resolves trust quickly for an unfamiliar buyer.
Verify with review-source and intake-question attributionService and location pages
Matches specific customer needs to a clear geographic promise.
Verify with Search Console queries and location-page leadsWhat visible market leaders consistently make easy.
- Complete map presence
- Current reviews
- Service-area clarity
- One-tap call, quote, or booking
The leader pattern is a sector-informed operating standard, not a claimed market percentile. A defensible competitor benchmark requires a named comparison set and verified first-party performance data.
See the scoring rubric
SCORING RUBRIC / FIVE AREAS
How the public evidence scored.
Each area is normalized to 20 points using observed, applicable criteria. Unknown and not-applicable checks do not count as failures. The score describes visible evidence; it does not predict sales.
| Area | What the evidence covers | Maximum |
|---|---|---|
| Easy to find | It measures search results and public listings. | 20 points |
| Clear message | It measures how quickly people understand what the business offers. | 20 points |
| Trust and proof | It measures reviews, work examples, credentials and people. | 20 points |
| Information matches | It checks whether names and contact details match across profiles. | 20 points |
| Easy next step | It measures how easy it is to call, visit, book, buy, apply or request a quote. | 20 points |
Review all evidence and sources
EVIDENCE / WHAT WE FOUND
Why each point was earned or missed.
Observed evidence affects the score. Reported links, unknown checks, and not-applicable criteria are labeled separately.
Easy to find13/20
✓
Example: discoverable service pageobserved
Illustrative finding: a service page names the trade and city.
Clear message10/20
!
Example: service area unclearobserved
Illustrative finding: the homepage describes the service but does not explain the towns covered.
Trust and proof4/20
!
Example: supporting proof missingobserved
Illustrative finding: the reviewed page has no linked credentials or approved examples of completed work.
Information matches10/20
✓
Example: contact details agreeobserved
Illustrative finding: the two reviewed pages show the same phone number.
Easy next step8/20
!
Example: next step unclearobserved
Illustrative finding: the homepage does not show a prominent request-a-quote action.
03 / PUBLIC REPUTATION & THIRD-PARTY FOOTPRINT
Public baselineWhat customers can discover beyond the business’s own website.
The program samples public review destinations, news, directories, associations, community sources, marketplaces, regulators, partners, and address references.
Visible mention tone
0 supportive0 critical0 mixed0 informational
The outside public-footprint scan was unavailable.
The program did not store a confident outside match this time. That means unknown—not that no one has mentioned the business.
Google and public review sources should be opened from the verification links before a rating or review total is presented.
Open the submitted Google, marketplace, or directory profile to verify the current public rating and review total.
No street address was exposed in the website text or matched public snippets. Verify the Google profile and major directories manually.
Evidence boundary: This is a broad review of publicly indexed web, news, local publisher, directory, review, and public-social results. Private groups, login-only posts, non-indexed comments, deleted content, and private analytics are outside its reach. Open each linked source for context before presenting a finding as final.
WHAT IS ALREADY WORKING2
+
Illustrative: a service page explains the trade.
+
Illustrative: the provided contact details agree.
PRIORITIES TO VERIFY1
↘
Illustrative: make the request-a-quote action more visible.
ACTION PLAN / NEXT 30 DAYS
Your tailored visibility roadmap
Only observed gaps produce recommendations. The improvement scenario applies the top three controllable gaps to the same scoring rubric; it is illustrative, not guaranteed.
1
High PRIORITY
Make requesting a quote easier
Place a clear Request a quote link beside your service description. Check that it opens the intended contact form.
Helps: Easy next step2
High PRIORITY
Explain where you work
List the towns or area you actually serve. Ask the owner to confirm that the wording is accurate.
Helps: Clear message3
Medium PRIORITY
Add verifiable proof
Link applicable credentials or an approved example of your work. Use only claims and client materials you can substantiate.
Helps: Trust and proofABOUT THIS SCREENING
What this report can—and cannot—see.
This screening reviews public website pages and public profiles. It cannot see private analytics, advertising accounts, customer records or internal business systems.
01 · Fictional sample. No organization was screened and no market results were measured.Choose a roadmap or request a scope based on the report.
No generic package is automatically assigned. The report, growth goal, access needs, and implementation complexity determine the right scope.
REPORT PRIORITYDiscuss my own screening →
Make requesting a quote easier
Place a clear Request a quote link beside your service description. Check that it opens the intended contact form.
Visibility Roadmap
$160/ year
An explained baseline and practical plan for one business.
- In-depth public evidence review
- Website, profiles, reputation and service-area interpretation
- Prioritized 30-day roadmap and one review conversation
- Agreed report access for the year
Report-based growth scope
Tailored quote
A written scope tied to verified needs and realistic growth potential—not a one-size-fits-all package.
- Uses this screening’s evidence and priority gaps
- Defines deliverables, access, acceptance checks and timing
- Separates software, ad spend and outside costs
- No automatic enrollment or work before approval
Roadmap pricing is USD for new business engagements. Multi-location work, development, advertising, software, production and recurring services are scoped separately. Existing written agreements and ministry/nonprofit pricing remain unchanged.
Company names and logos are used only to identify the business reviewed. Purpose Driven Media is not affiliated with or endorsed by the business unless expressly stated. All trademarks belong to their respective owners.
PDM 360° ADVISOR · SCREENING GROUNDED AI
Ask PDM 360° about this report.
Planned for the Visibility Roadmap: questions grounded in Example Home Services's authorized screening, with report evidence and practical next steps. This is a preview of the proposed experience.
Why did we receive this Visibility Score?What should we fix first?Which finding has the strongest evidence?